Who We Are

Our vision is to transform small business through small business advisors.

Woodard exists to transform small business advisors to radically impact the way small businesses operate. Each business unit of Woodard serves to educate, support, and connect accounting professionals throughout North America and, increasingly, throughout the world. Led by Joe Woodard, CEO, Woodard Events, LLC, these business units are our pillars of which we operate: Education, Coaching, Resources and Community.


At Woodard we exist to do the following for small business advisors:
• We educate small business advisors to provide the highest levels of value for their clients and, in the process, strengthen their practices.
• We coach small business advisors to create distinction, standardize processes, transcend accounting, and transform small businesses.
• We inspire small business advisors with on-demand, highly relevant resources.
• We encourage small business advisors through peer-driven communities, accountability, and information exchange.


In every action we perform, Woodard is inspired by (and measured against) a simple but powerful purpose statement: “We empower small business advisors.”



As an author, consultant, business coach, and national speaker, Joe has trained over 75,000 accounting and business professionals in areas of practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their practices.

In 2012, 2014, 2015, and 2016 Joe was recognized by Accounting Today as one of the Top 100 Influential People within the accounting profession. In 2008, Joe was recognized by CPA Practice Advisor as one of the Top 40 Up and Coming Thought Leaders under the age of 40.

Joe regularly publishes articles for Intuit publications and for Insightful Accountant, and Joe has been featured repeatedly in Accounting Today and AccountingWEB in both articles and in video interviews. Joe is the CEO of Woodard Events, LLC which includes education, coaching, resources, and a community for small business advisors and small business owners within the accounting industry.

Joe engages with the next generation of accounting professionals with visits to Florida Atlantic University, Nova Southeastern University, and other Universities. In 2017, Woodard Events LLC, has partnered with the Latino community by the introduction of the first Spanish training track within their annual Scaling New Heights Conference.




As Intuit’s preferred training partner to accounting professionals globally, Woodard Events leads with forward-looking training for QuickBooks ProAdvisors, but in a broader range of offerings Woodard provides value to all accounting professionals. Woodard Consulting nurtures peer-to-peer relationships with advisors, and partners with developers to equip them to reach the competitive advantage. Nationally, Woodard has a powerful reputation as a leading trainer of accounting professionals, equipping them to scale relevant resources, coaching, education and networking opportunities within their own practices. Known for their quality offerings and strong sense of community, Woodard is focused on elevating small business advisors with their comprehensive suite of products and services for the accounting profession.


Woodard Events, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org

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