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Episode 5

Infusing Extreme Value into Client Relationships…and Pricing Accordingly

Mark Wickersham

6/28/2016


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Mark Wickersham is a world-renowned expert on pricing for accounting firms and the author of numerous books including Effective Pricing for Accountants and How to Build a Better Business and Make More Money: Simple Ideas that Really Work for Entrepreneurs. In this interview Mark guides you through the process of creating high value services and determining an appropriate price for those services. As Mark teaches us in this episode, value pricing (unlike fixed pricing) begins with the projection of the client’s value proposition – the measureable benefit to the client – to determine price.

(Mark presented a keynote presentation and a breakout session at Scaling New Heights 2016. Both of Mark’s presentations focused on value pricing for accountants.)

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Episode 4

The “Now Leader” – Guiding Clients through 8 Key Areas of Change

Rob Nixon

6/14/2016


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Rob Nixon is the founder and CEO of Panalitix, a coaching and professional education community for accountant. Rob is also the author of the book Remaining Relevant: The Future of the Accounting Profession. During this interview Rob describes the “Now Leader” and focuses on eight key areas where accountants can (and should) play a stronger role with their clients. Tune in as Rob walks our podcast audience through the type of focused client leadership that produces meaningful, measurable and lasting results.

(Rob presented a breakout session on high impact leadership at Scaling New Heights 2016.)

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Episode 3

Small Business Adjustments that Trigger Colossal Results

Mike Michalowicz

6/7/2016


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Mike Michalowicz is a small business and startup expert and the author of Profit First, The Pumpkin Plan and Surge. During this interview Mike discussing small changes businesses can make to yield surprisingly large…or as he says…”colossal” results. Mike and Joe touch on the principles of his new book called Surge and briefly discuss the power of specialization.

(Mike presented a keynote address and a breakout session at Scaling New Heights 2016.)

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Episode 2

Detecting and Preventing Small Businesses Fraud and Embezzlement (Part 2)

Frank Abagnale

5/31/2016


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Frank Abagnale is a world renowned fraud expert, portrayed by Leonardo DiCaprio in the movie “Catch Me if You Can.” In this two-part interview, Frank brings his decades of experience working with the FBI and numerous companies (including Intuit) into an interview focused on how accountants can help their clients detect and prevent fraud and embezzlement. Did you know you should never throw away a printer or that you should never copy sensitive information on a publicly accessible copier? If not…this episode is a must!

(Frank taught classes on small business fraud at Scaling New Heights 2014 and 2015 and presented a keynote address at Scaling New Heights 2014.)

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Episode 1

Detecting and Preventing Small Businesses Fraud and Embezzlement (Part 1)

Frank Abagnale

5/21/2016


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Frank Abagnale is a world renowned fraud expert, portrayed by Leonardo DiCaprio in the movie “Catch Me if You Can.” In this two-part interview, Frank brings his decades of experience working with the FBI and numerous companies (including Intuit) into an interview focused on how accountants can help their clients detect and prevent fraud and embezzlement. Did you know you should never throw away a printer or that you should never copy sensitive information on a publicly accessible copier? If not…this episode is a must!

(Frank taught classes on small business fraud at Scaling New Heights 2014 and 2015 and presented a keynote address at Scaling New Heights 2014.)

Read the transcript

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