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Episode 10

Protect and Grow Your Practice – Fraud and Hiring

Dawn Brolin

8/17/2016


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In this week’s episode Joe interviews Dawn Brolin, Certified Public Accountant and Managing Member of Powerful Accounting, LLC. Dawn has been featured on MSNBC’s Your Business and has spoken at Intuit Quickbooks Connect, as well as CPA Society Shows and Scaling New Heights. Dawn is an expert on fraud and forensic accounting and will be talking with Joe about best practices to protect and build your business.

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Episode 9

Leveraging Market Trends to Reach New Clients

Mike Michalowicz

8/9/2016


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During this episode Joe Woodard interviews Mike Michalowicz, author of the exciting new book Surge and instructor for Woodard Institute on marketing strategies for accounting practices. During the webinar Joe and Mike will discuss market trends and ways accountants can leverage those trends, combined with service innovations and niche specialization, to grow their practices.

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Episode 8

The Epic Practice-Part 1

Joe Woodard

8/2/2016


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This episode kicks off a multi-part series related to the theme of Scaling New Heights 2016 – “The Epic Practice.” The series begins with Joe Woodard’s keynote that launched the 2016 conference. During the keynote, Joe drew from the powerful stories of ancient Greek mythology to highlight the characteristics of The Epic Practice like endurance, resilience, and focus. “The Epic Practice” series will continue with Joe Woodard in future episodes in which Joe will cover 3 adjectives per episode, challenging all accountants to be not just competent, not just efficient, not just profitable…but also heroic.

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Episode 7

Nonprofits: A Profitable and Rewarding Niche

Gregg Bossen

7/19/2016


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Nonprofits can be intimating for and unappealing to accounting professionals because of three misunderstandings: Nonprofits cannot afford to pay my fees, nonprofits have highly complex reporting needs that my firm cannot handle well, and annual audits are problematic due to underpaid and understaffed accounting departments within the organization. As an extension of the latter, many accounting practices incorrectly conclude they must have an audit practice to support nonprofits in any meaningful or profitable way.

During this episode Joe Woodard and Gregg Bossen, one the nation’s leading advisors to nonprofit organizations, discuss the opportunity and address the challenges around working with nonprofits to give you renewed confidence in the niche and to provide some practical tips and best practices reaching nonprofit organizations as clients.

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Episode 6

Computers as Accountants: The Impact of AI on the Profession

Ron Baker

7/12/2016


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Joe Woodard and Ron Baker discuss the ground breaking book The Future of the Professions by Richard and Daniel Susskind. In this groundbreaking book, the authors cover the way AI is impacting all professions and the authors also make projections about changes AI will force upon the professions. The changes center around the way AI will disseminate and interpret knowledge through “cognitive assistants,” replacing the knowledge curation role that is currently the foundation of all professionals. After discussing the coming changes, Ron and Joe discuss ways accountants can monitor the changes and respond proactively to protect the vital role they play with their clients.

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